What do you think Google, LG, Facebook, McDonald’s and even Nike all have in common? Not only are they some of the world’s largest companies, but they also have some of the world’s most iconic logos! What is also most interesting about these particular logo designs, is they are all fairly simple in their design, colours and tone. There isn’t too much involved and they deliver a message that rests in the minds of consumers, most of the time, without them even being aware of it.
I would like you to take just a moment to think of a logo that resonates in your mind and write down 3 things about it that captured your attention. Harder to do than you thought? That is because successful and effective logos were designed by experts who understood the target market, culture and behaviour. Furthermore, these individuals or teams are also being highly skilled and creative with strategic knowledge with specific industries. Today, most of these designs are developed by skilled graphic designers who are also experienced in business development, marketing and segmentation; without this type of experience, a logo will not do what it is supposed to do for your business.
Developing a Logo
This part needs to observe three aspects; industry, business direction and target market. Many things will need to be considered such as competition, psychology and repetition; we want the consumer to connect with, and remember your logo. As part of your branding design, your logo must still correlate with principles of design, that consider your target audience’s association, behaviour, social groups and lifestyle. Marketing messages carrying your logo will need to be repeated and embedded on marketing collateral that you can not only be proud of distributing but know that this logo is fitting for your business goals. That means this logo will attract the right client, it will outshine your competition and it will also print well on flyers, business cards and other marketing items.
Who Should I get to Create my Logo?
There are an absolute plethora of options available such as Fiverr, DisignCrowd and Upwork alongside DIY tools like Canva, Adobe Illustrator or even Wix. The issue with these platforms is while they are affordable and easy to use (if you have the time to learn how to use Adobe Illustrator), they miss out on specific criteria that goes into logo design; local industry and market knowledge, communication, quality of service and revision. If a freelance graphic designer form overseas is unfamiliar with your target market, you will not get the logo you need. If there is a language barrier, you will not be able to communicate your needs effectively. If you know creativity and strategy are not your strong points, it is highly likely you might not be able to come up with the logo your business needs.
Why Should I use a Graphic Designer Near Me?
Using a local graphic designer will cost you more than outsourcing overseas. There is no way around it, you will not be able to find an Australian graphic designer who will meet the prices of under-qualified offshore ‘designers’. This will be where you ask the question, what is the image of my business worth? What if I want to rebrand as my business grows, will I have to go to another designer? Most of the time the answer will be no. If you have been able to create a good working relationship, where you could communicate your desired changes during your revision process, communicate with each other constantly, return for business card designs then even a website; you can continue your relationship when you need to rebrand. This is where local graphic designers bring value to your business, becoming very cost-effective. This is almost impossible with overseas freelancing platforms, as you never know who you will work with, not to mention even being able to speak with them.
Other advantages include:
- Meeting your designer
- Clear communication without language barriers
- The familiarity of the current business environment by your designer
- Qualifications gained through Australian Colleges and Universities
- The application of class-leading and authentic software
- The ability to trust your designer when you are hard-pressed on time to help with graphics for Facebooks Ads, Google Ads, and social media marketing
- Your graphic designer’s connection with local print production firms should you need posters, cards, flyers and other print marketing collateral at short notice, without experiencing formatting issues.
